Digital marketing in Malaysia:
Digital marketing is the modern marketing method which is the most popular way of marketing. It is popular compared to the traditional marketing method (newspaper, leaflet, posters, etc.). Not just in Malaysia but globally digital marketing is the most chosen method of marketing. In Malaysia publicity and advertisement is very much popular. Advertisement is very much standardized and Malaysia has high quality of advertisement.
As for small-scale businesses, Malaysians have a specific idea to do digital marketing for their business.
Here are 7 tips for Malaysians to do digital marketing for small-scale business:
It is important to check on the business website. Nowadays everyone starts too know and searches about a business on website. It is quite common to check on a business website before physically approaching to the company. Thus, especially these days it is important to update and generate a proper business website for the business.
The business website needs to have the required pictures. It is also mainly necessary to have a proper limited content which explains clearly about the products and services provided by the company.
It is general that a person gets impressed if you have good quality in your business website. Even nowadays a candidate chooses to work on a company based on the company’s website. Thus, for a business in this digitalized world a business first impression is based on the website.
Search Engine Optimization (SEO), it is something which gives a wider idea about your business. It is a platform to place the required contents of the business. This is a digital platform where it is not necessary to spend a lot of money. The main point of marketing is to significantly give information to the public about business.
), it is something which gives a wider idea about your business. It is a platform to place the required contents of the business. This is a digital platform where it is not necessary to spend a lot of money. The main point of marketing is to significantly give information to the public about business.
So, SEO helps in passing information about the business quickly online. Thus, every online users and people using the browser will somehow know about the business. And those who are interested will know more core details about the business and their productivity.
Know your competition:
In a business knowing your competition is important. Competition has to be chosen according to the field of business chosen. Knowing your competition mean’s showing your business is different compared to the other businesses executed.
When you don’t find any difference in your business then you need to show your business differently. The differences of the competitors in the website itself. Google search is the most searched website in the world and through this search, you can understand the rankings of the business. Since they will be present in the 1st page of the search.
These are some of the points to differentiate your business;
- Customer relationship
- Image (reputation)
Google is the most ranked search in the world. In order to reach audiences, Google Ads is the recommended platform to place digital advertisements to reach as many people as possible. Google Ads which is also known as Google Adwords is the website which brings pop up notifications in various other websites.
In order to post your business in google website there are 8 steps, they are as follows;
- Strong messaging
- Whole picture
Permission marketing is the most respectable form of digital marketing. Permission marketing is something where you request the customers to give them permission to send you notifications in various ways such as text messaging, e-mails and social media notification.
There are customers who will accept and will not accept the notification. But asking permission gives immense respect to your business. The customers will have good point of view in your business and they will keep visiting you. Due to this your business will increase and you will gain continuous profit in your business.
This digital platform has been continuously developing. Most of the viewers are through this medium since people spend most of their time in social media apps. Social media has been the most popular trend in the advertising business.
In order for you to advertise your business, you need to know in what social media platform you would want to advertise your business. Some of the medium are as follows;
- LinkedIn (B2B)
- Twitter (B2B)
- Facebook (B2C)
- Instagram (B2C)
These are the famous and common social media platforms where business people post their advertisements.
Content is the most important part in marketing. Content marketing is a separate industry itself. The content shows various digital strategies which helps the people have a clear detailed understanding about the business. People these days focus on getting information immediately and thus having a visual content of your business will be useful.
YouTube is the most watched and recommended video channel where you get most information. After Google, YouTube is a popular website watched and logged in by most users. Thus, having a visual content in your business website and creating a YouTube channel will be a good medium of marketing.
Other digital marketing tips:
- Partnering local influencer
- E-mail marketing
- Blog content- interesting facts
- Customer review
- Viral marketing
Malaysia is a good place to start a digital marketing business. The country provides various platforms for both foreigners and locals. Since they are open about anyone starting any type of business, it is not complicated to start a small-scale business in Malaysia. There are various Digital platforms that you can do for your business in Malaysia.